The information collected lies in two forms that is Personally Identifiable Information which can be used to identify you personally or Non-personally identifiable information which is not inked to you directly. PII is most often required when signing up to use or view a website and these include name, date of birth, telephone number, business information and so forth. In occasions where there are payments to be done card information is also required as PII. On the other hand, Non-PII may include your search history, page visits, location, operating system, data usage, internet service provider, and such. PII can be collected and be anonymized for organisation internal use, and hence it is impossible to trace back to the user. The user is also able to keep or delete the information provided on the website, however once an account has been deleted on various sires, the organization will still keep copies of both PII and Non-PII subject to data protection policies. The company also allows request to permanently delete user information on special procedures.
The collected data is essential in various ways, especially in conducting analysis that enables improvement of service offered. In addition, the company can use the information to notify consumers of new products and services that they got interested in. The user, however, can unsubscribe from such communications from the company by notifying them on the same. The information can also be shared with the third parties whom the user has requested additional information concerning their products. This means the rights and authorization given to the company also applies to the third parties involved with the business.
Information collection purpose
There are various legitimate purposes of user information collection. The information can be applied in contract administration meaning renewing of contracts, billing, and processing payments. It can also be used to train and develop employees as well as third parties to better the user experience. The information can also be used for direct marketing and used in notifying the user on new or improved products. The information is used to make navigation on the website much easier.
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